The Client was an established Hobby Shop on the Piraeus Area. They sell a variety of products and they are also an event organizer for various games, such as Magic: the Gathering, Pokemon and Yu-Gi-Oh!
The client wanted to keep the playful, colorful profile from the previous logo. So we decided to keep the colors (Blue and Orange), which I changed a bit, because on the previous iteration they were both too bright and it was lacking contrast.
For the Storefront I used an accent of blue for the pattern, but stayed on the branding colors. We wanted it to be vibrant, needless to say that the final print was to the point.
I used a playful background pattern that included famous and known board games. It was one of the prerequisites to make sure that the store from the branding separates itself from Video Game stores.
